Just recently, MissRepresentation.org, whose mission is to help change the way women are represented in the media hosted a contest to search for the next social change campaign they would put into motion. The idea to introduce “Fresh Face Fridays” (a day without makeup) suggested by Shea B. was chosen and I love it! This is the campaign I was rooting for and I am so psyched to see girls and women everywhere participate in it. I will be doing my part and making a video along with going fresh-faced THIS Friday (September 21st). Below is the email I received about the campaign through Missrepresentation’s newsletter. I hope that you will join and commit to not wearing any makeup this Friday and challenging the media’s idea of beauty. What does true beauty mean to you? Let me and everyone know that you are an example of it!
Over the past few days we’ve spotlighted via our #NotBuyingIt campaign a sexist GQ magazine cover, a very demeaning “Bic for Her” commercial and a solar company’s objectifying ads. Each time we were sparked by active supporters of MissRepresentation.org on Facebook, where everyday inspired individuals are holding the media accountable for their limiting portrayals of women and girls.
This month we’ve decided to take on one of our supporter’s ideas and turn it into a national effort to fight media misrepresentations. We whittled it down to three potential campaigns, and last week we asked you to vote on which one you liked best.
It was a tight race, but in the end teenager Shea B.’s idea for “Fresh Face Fridays” – a national day of conversation around women and girls’ relationship with makeup – was chosen. Now we’re hard at work designing a month long campaign around inner beauty and encouraging our media to let kids be kids – but we need your help!
Next Friday, September 21st, we want volunteers to pledge to wear no makeup and instead lead a conversation with friends, family and/or classmates around what really makes us beautiful. Make your pledge public on Twitter using hashtag #FreshFace!
This isn’t a battle against makeup, but against the media climate which teaches our girls that makeup is essential to being beautiful. On TV today the girls are wearing more and more lipstick and eyeliner and longer and longer eyelashes at younger and younger ages. And it’s not just Toddlers & Tiaras who are to blame – the problem is widespread.
So please have this conversation about real beauty with your loved ones and report back to us! We’ll use your comments, observations and opinions to frame our month long campaign to challenge the way the media represents beauty to our girls and boys.
We look forward to hearing from you!
Jennifer Siebel Newsom & The MissRepresentation.org Team
Time and time again I’ve been asked “what lipstick is that?”. I’m so surprised because I’ve never been asked this so much. I stumbled over this at my local beauty store!! Not Sephora, not MAC and Not Bobbi Brown but the beauty store. I love all of their products but this Aloe lipstick was a steal for just $1. it’s by I.C.E and it’s called Tango. Tango has a hint of shimmer but not too much. I love this color and a few others by them as well. So check your local beauty store ladies!!
Iman started her own cosmetics line for women of color at J.C. Penney in 1994, and the brand’s sales skyrocketed to $25 million in just two years. In 2004, she signed a deal with Procter & Gamble to take her brand to the mass market, but it hasn’t been an easy path. “I didn’t understand that it was if they have 1,000 doors, 200 are for women of color,” said Iman at WWD’s Beauty CEO Summit yesterday. Distributors like Walgreens and Target responded to her products with caution and tried to place them at the back of their stores. Said Iman:
It was a no-go. They wanted me to be placed at the back, which they considered, like it is, for the ethnic section, which I was totally against it for no other reason but ’cause also I never considered myself an ethnic brand.
Ultimately, most of Iman’s business is now conducted online, since retailers wouldn’t agree to put her products with the rest of their makeup. Of course, having an e-commerce-based sales model for cosmetics really stunts Iman’s growth, because women usually like to look at makeup — and test it themselves — before they buy it. She knows this and wishes it could be different.
There is growth right here, if only the retailers understood it. I have customers from all over the world that look for the products, but I also have customers in the U.S. that can’t find the product in a store near them.
Further proving that she knows her customers best, she launched a liquid foundation last year, despite discouragement from retailers who thought no one would buy it.
Last year, I decided to create a liquid foundation, which I have been told numerous times by the retailers, “Oh, black women don’t buy liquid foundation,” right?
Um, do black women have skin? And zits and wrinkles and other cosmetic annoyances? Within three months, Iman says, the liquid foundation became her top-selling item. Moral of the story: Retailers, put makeup for black women in your makeup aisle. It’s ridiculous that this is an issue today.
Hey beauties! With school beginning again or even job interviews coming up, every girl should have the perfect foundation to make her skin look flawless. But at the same time foundation can bring about many questions. Standing in the makeup section staring at the numerous cosmetic brands and types can be extremely overwhelming if you’re not sure what to look for. Honestly speaking, I have tried everything when it comes to foundation. From paying over 70 dollars for advice from a department store clerk, to trying the commonly practiced “inside of the wrist” foundation test, I’ve done it all. Eventually, I took the task of finding the right foundation into my own hands and learned what brands and types work best with my skin. For example, I do not wear liquid foundation too often because it’s too heavy for MY skin. Even though some formulas are advertised to be “light as air”, it took several breaks outs and brand changes for me before I figured out it was not for me.
Aside from trial and error, a big help in my quest for foundation has been the wonderful world of YouTube and its enlightening beauty bloggers. One of my favorites is Jackie Aina also known by her YouTube name Lilpumpkinpie05 (her videos are amazing please subscribe). Her video on finding the right foundation is very informative and can help make shopping for foundation less stressful. This video even taught me why using the inside of my wrist for color matching is a huge beauty no-no. So, for our first topic in the new Makeup 101 series we will cover foundation as well as give you more tips and tricks to add to you beauty bag in the near future!
What’s the one makeup item most girls never leave home without? Lipstick, lip gloss, a lip stain or whatever you choose to place on your lips. Just recently the FBG Tumblr page(source linkhttp://forbrowngirls.tumblr.com/post/14449144125/what-are-some-of-your-favorite-lipstick-colors) took a poll on what lip shade best complements all beautiful hues of our brown skin. Firstly, let me state women of color can rock any color of lipstick, but the key is to find what color compliments YOUR skin tone. No longer should we stick to applying only safe and comfortable colors because truth is brown skin looks amazing with red, purple, pink and even blue lip shades. Below is a list created from the input of those who participated in the lipstick poll and also a few of my personal favorites. Enjoy!
MAC Ruby Woo- $14.
Revlon Berry Haute- $ 4.99
CoverGirl Flame- $4.00
NARS Morocco- $24.00
NYX Castle- $3.00
CoverGirl Spellbound- $4.00
Yes To Carrots Sunset Pink- $4.49
Ka’oir Cosmetics Ka’oir Doll- $17.99
Ladies please send us pictures of you wearing your favorite lip color!!!
With summer right around the corner a bun is a simple way to beat the heat and still look cute. Whether you want to go with a topnot or a low messy bun, you can rock this style with ease!
Want that messy beach look? No matter if you are relaxed, natural, or rocking weave no beach look is complete without loose curls. This carefree style can be achieved through a variety of methods.
Caruso Steam Rollers
Many woman of color tend to shy away from wearing pink lipstick or gloss, feeling that it might be too bright or clash with their skin tone. But do not fear because brown girls are now dominating the red carpet and everyday life with a touch of pink on their lips.
Mrs. Jarette has a wonderful list of different shades of pink:
No outfit is complete without the appropriate jewelry and what other than a stylish ring can make your hands stand out? Rings are no longer small and dainty but now making statements with their size, shape, and color. Add some flare to an outfit by choosing a ring that demands attention.